Character Counts

In Everything You Do!

Six Pillars of Character:


Treat others with respect; follow the Golden Rule.

Be tolerant of differences.

Use good manners, not bad language.

Be considerate of the feelings of others.

Don’t threaten, hit or hurt anyone.

Deal peacefully with anger, insults and disagreements.


Do what you are supposed to do.

Persevere; keep on trying!

Always do your best.

Use self-control. Be self-disciplined.

Think before you act; consider the consequences.

Be accountable for your choices.


Be kind.

Be compassionate and show you care.

Express gratitude.

Forgive others.

Help people in need.


Be honest.

Don’t deceive, cheat or steal.

Be reliable; do what you say you’ll do.

Have the courage to do the right thing.

Build a good reputation.

Be loyal; stand by your family, friends and country.


Play by the rules.

Take turns and share.

Be open-minded; listen to others.

Don’t take advantage of others.

Don’t take advantage of others.

Don’t blame others carelessly.


Do your share to make your school and community better.


Stay informed; vote.

Be a good neighbor.

Obey laws and rules.

Respect authority.

Protect the environment.

If one or more pillars are cracked, weakened, broken or crumble, your foundation for Character collapses.

Keep all pillars strong and your character will stay intact!

Character Counts! is a service mark of the Character Counts! Coalition, a project of the Josephson Institute of Ethics.